From the Promoter

On July 15th, Pet Shop Boys return in triumphant form with their new studio album Electric, the first to appear on their own label x2 (via Kobalt Label Services). The album is the first Pet Shop Boys studio album to be produced by Stuart Price.

In March this year, a teaser video for Electric appeared online. The accompanying music, ‘Axis’, which is the album’s opening track, is now available in full online and is here accompanied by a video: smarturl.it/psbaxisvideo . A Boys Noize remix of the track will follow.

Electric features nine tracks in total – eight brand new Pet Shop Boys’ songs plus a cover of Bruce Springsteen’s ‘The last to die’. The result is as uncompromising a collection of dance anthems as Pet Shop Boys have ever made.

Pet Shop Boys said: “Electric is very much set on the dance floor... Elysium had a reflective mood, Electric is pretty banging! And working with Stuart Price on a studio album is something we have wanted to do for a very long time”.

Stuart Price said: "Making Electric was an exciting experience. We recorded it between Berlin, London and Los Angeles using various techniques...For me it was a chance to work with two people who shaped so much of my musical taste, yet who keep on pushing farther in both a natural and unexpected fashion. Disco (from 1986) was an album that always spoke to me because it blended song arrangements with dance floor mixes, and that is what Electric felt like to make. Allowing songs to be full length without considering the pop rules, disregarding classic structures and instead just working instinctively on what was fun and danceable."

Singer/rapper Example, who won a BRIT award last year for Best British Single, appears as a guest vocalist on the track ‘Thursday’.

Promoter