From the Promoter

Rodriguez, the legendary singer-songwriter known only by his surname, is a self-taught guitarist. He began performing in bars and clubs around the city of Detroit in the 1960s, as the city suffered post-
industrial urban decay. It was there that he recorded two studio albums, Cold Fact in 1969 and Coming
from Reality in 1971. These compositions went unnoticed in the U.S.

Rodriguez eventually turned his efforts elsewhere, earning a bachelor's degree in philosophy from Wayne State University, running for political office and working construction and factory jobs to support his family.
In the mid-1970s, his music gained airplay in Australia and New Zealand and he toured the area finding
limited success as an overseas performer. Rodriguez was unaware that he had reached legendary folk-rock super stardom status in South Africa, where mistaken rumors circulated that he had perished. As it turns out, South African anti-Apartheid activists and musicians alike were inspired by his counterculture lyrics. In the late 1990s, South African fans finally sought him out, leading to the unanticipated renaissance of his music career. Their story is told in the 2012 Oscar award-winning documentary,
Searching for Sugar Man, which has given Rodríguez a new measure of fame in the U.S. and his music
is now reaching audiences worldwide.

Rodriguez now tours extensively in South Africa, Australia, Europe, and the U.S., where he takes
thoughtful appreciation in greeting longtime fans, and a new generation of listeners who find common
ground in his music. His albums, Cold Fact and Coming from Reality have since been re-released on Light in the Attic records and the Searching for Sugar Man soundtrack is available on Sony Legacy.

International media attention and accolades have since been bestowed upon both the film and the
music. He has perhaps one of the most unique true stories of fleeting fame finally realized. Rodriguez is
enjoying the collective heartfelt dream of a musician, beating the odds and finding a place in music
history. With a music career that has withstood the test of time; the story of Rodriguez is one of sweet success.

Promoter