From the Promoter
Mew frontman Jonas Bjerre has worked on the projections for the band’s live shows since their early days. Usually, the Danish trio finish an album and Bjerre gets to work on the visuals. For their seventh record, though, the singer decided to turn things upside down, picturing visuals in his mind first and seeing how they could inform the music. The resultant record feels like a culmination for one of rock’s most ambitious and inventive groups: Visuals is where Bjerre and his bandmates, bassist Johan Wohlert and drummer Silas Utke Graae Jørgensen, join the dots of a career that has spanned over two decades.
“We do everything on this album ourselves,” says Bjerre. “We produced it ourselves, designed the artwork, and the visuals. Visuals felt like a fitting title. I like the idea that each song has a visual aspect to it somehow.”
Mew have a tradition of, as Bjerre puts it, hiding away in a cave for three or four years between albums. The tour that accompanied 2015’s +- album found the band reaching a creative peak that they felt was too exhilarating to be dampened by a period of extended cave-dwelling. They arrived home with demos that had been written on the road and the spark was lit. They wanted to break the cycle and make an album quickly. “We just felt like, “if we do it the normal way, it’s gonna be another three or four years before we get to do it again’,” says Bjerre. “If you keep doing it like that, ultimately you make a handful of albums and then you’re ready for retirement.” The trio wanted to make an album spontaneously, keeping the energy they’d generated on the road going.