From the Promoter

Chino Amobi is a Richmond, Virginia-based artist of Nigerian heritage. Bending music industry rules that are still largely colonial, Amobi’s vision with his NON Records is to break down long-standing Eurocentric perceptions of dance and experimental music, focusing instead on musicians who are either African or of the African diaspora and letting the producers and singers have direct ownership over what is theirs. It’s a political label, for sure, and the music is revolutionary. While “bass music” has become its own blanket term for almost any sort of club music, and most of NON’s output could light the floor up like matches and gasoline, very little of NON is easily classifiable or delineated by genre. Like Amobi’s own lineage, NON’s music is first generation — born out of histories and bloodlines given little voice before.