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From the Promoter
When the world last heard from Brad Hale and KC Dalager of Now, Now, they had, on the strength of their well received 2012 LP Threads, made their late night TV debut with Jimmy Fallon and tour incessantly with bands including Fun., Bob Mould, Naked & Famous among others. Despite the success and acclamation earned up to that point, when it came time to begin work on a follow up album, self-doubt set in followed by a crippling writer's block.
Following a few years of frustration and introspection, the ice began to crack while tracking the single “SGL.” “I know it’s been a long road,” says KC, “but I wouldn’t change any part of it. If we had put an album out right after Threads, we wouldn’t have gone through that period of self-discovery. I think we might have made an album that was timid and vague and unchallenging.” Boasting the most direct songwriting and transparent lyrics the bandhave ever written by a mile, Saved is anything but “timid and vague”. The pair returned to their writing and recording roots for Saved, recording all but one song in their basements together, just as they had back in high school.
The only people who know the full extent of the meaning behind the title Saved are Brad and KC, but it’s clear to see salvation for them, at least in part, involved escaping the constraints of their own hangups and insecurities. All so that they might be free to grow into the people and artists we see and hear today on their new album, Saved.