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From the Promoter

Nearing the close of 2019, it’s hard for many to say they haven’t heard the name Davido, born David Adedeji Adeleke. The year marks another fete of huge achievements, from opening the year with a sold out date at London’s O2 Arena – making him the first solo African artist to do this – to creating mass hysteria across America with his 2018 single “Fall” which has gone on to have the longest run of an Afrobeats single on the Billboard Charts, and saw it peak across Shazam as one of the most searched songs in the States, and now gears up to release his second album A Good Time, all before a circuit of Christmas shows across Africa.

If anything has framed where Davido currently is, it would be his “childhood”. The youngest of five, growing up with his parents in Lagos, Nigeria, he was “exposed” to the world. Across summer breaks he would travel to visit his siblings in London and Atlanta, the latter being home to some of the artists that he today he can call his good friends – YoungThug, Gunna, A Boogie – and the home to some of his favourite rappers growing up – Ludacris, Nelly – the sounds of noughties Hip Hop that he “loved”. It was most likely these trips that would drive a love for music that reflected global ambition. This exposure to the world, would in turn give Davido the opportunity to share with his University of Alabama friends music from Nigeria, that he knew if “given a chance” would go global. This notion was actualised for him in hearing the “classic” album The Entertainer from Afrobeats maverick D’Banj that made Davido fall “in love with Afrobeats”. Spurred on further by watching his cousin and now hype-man Special work alongside the Mo’ Hits crew, the idea of becoming a musician became more an attenable fete, and more attractive than an atypical route in academics.

Promoter